A TATA NANO SOLUTION FOR PAKISTSN
Pakistan Automobile Industry: A Market Not Built For The General Public Pakistan’s car industry today offers ICE, Hybrid and EV models, but it still mainly serves the upper-middle and affluent class. 1. Current Market Mix - SUVs now = 28-30% of total car sales in 2025, up from 9% in 2021 - Hybrids & EVs: Hybrid sales more than doubled in the last year. BYD forecasts 50% of all vehicle sales will be "new energy vehicles" - EV/HEV/PHEV - by 2030. For 2025, EV + PHEV sales expected to jump 3-4x from 1,000 units in 2024. - ICE still dominates but losing share to hybrids due to fuel economy. HEV SUVs give 13-18 kmpl vs 8-10 kmpl for petrol. 2. Ownership Reality: Who Actually Has Wheels? This is where the gap becomes clear. - Car Ownership: Only 4% to 5% of Pakistani households own a car. With 240M+ population, that’s roughly 1 car for every 20-25 people. - Bike Ownership : 35% to 40% of households own a motorcycle. That’s roughly 1 ...